Viewpoints

Perspectives on leadership, self-awareness, and the real work of becoming your best self.

Aaron Dawson Aaron Dawson

The Easy Button on My Desk

What if leadership felt a little less complicated? In this Viewpoint, I share a simple but powerful idea I use with teams called the Easy Button. It is not about lowering standards or avoiding hard conversations. It is about recognizing that many of the challenges we face as leaders are self created through assumptions, overthinking, or lack of clarity. When we pause, simplify, and focus on what actually matters, better decisions become easier and teams move forward with more confidence and alignment.

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Aaron Dawson Aaron Dawson

The Post-Pandemic Conundrum

The pandemic changed everything for private clubs, but the real challenge is what comes next. In this Viewpoint, I explore the tension that emerges after success. Demand is high, finances are strong, and confidence has returned, yet that is often when discipline begins to slip. Governance lines can blur, expectations continue to rise, and the urgency that once drove clarity starts to fade. This article is about understanding that shift and why sustaining excellence in times of prosperity requires just as much intention as navigating a crisis..

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Aaron Dawson Aaron Dawson

From the Left Pocket to the Right

Why do members question some purchases and not others? In this Viewpoint, I explore a simple but powerful idea. Every member has two pockets. One where spending is evaluated, compared, and questioned, and another where it happens almost effortlessly. The difference is not about price. It is about how the experience feels. When clubs create ease, recognition, and connection, spending moves naturally to the right pocket. When friction shows up, members shift back to the left. This article is about understanding that shift and what it means for how leaders create real value.

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