The view from the top looks different when you can see yourself clearly.

Leadership insight for hospitality professionals - lead with more intention and less friction.

Credentials & Certifications
Certified Club Manager CCM — CMAA
Advanced Certified
Birkman Consultant Perspectives Certification
Birkman International
Hospitality Quotient
Certified Danny Meyer / USHG
Platinum Club of America
& Distinguished Club Elite Status — Private Club
Industry Leadership & Speaking
Featured Speaker National CMAA Conference
Presenter & Panelist Birkman International
Conference
Past President Texas Lone Star Chapter
CMAA
Board Member Carolinas Chapter, CMAA
How I Work
The work happens at three levels.
Whether you're building a team, developing as a leader, or making a critical hire — the common thread is clarity. Understanding how people think, communicate, and show up under pressure changes everything.
Talent
Make smarter decisions about people — on both sides of the hire.
Whether you're selecting a candidate or preparing to be one, behavioral insight changes the outcome.
  • Psychometric fit assessment for clubs evaluating candidates
  • Interview preparation for executives entering a search
  • Understand how you'll be perceived before you're in the room
Learn more →
Personal Coaching
Lead with more clarity, intention, and less friction.
One-on-one coaching grounded in behavioral science and real-world hospitality leadership experience.
  • Understand your natural leadership style and stress patterns
  • Strengthen communication with boards, teams, and peers
  • Build the self-awareness that separates good leaders from great ones
Learn more →
Team & Board Development
Build the dynamics that make organizations actually function.
When teams and boards understand how each person thinks and leads, decisions move faster and trust runs deeper.
  • Leadership team assessments and alignment workshops
  • Board–GM relationship development
  • Shared language for how your group communicates under pressure
Learn more →
If you lead people — or are responsible for those who do — this work is built for you.
How I Work
The work happens at three levels.
Whether you're building a team, developing as a leader, or making a critical hire — the common thread is clarity. Understanding how people think, communicate, and show up under pressure changes everything.
Talent
Make smarter decisions about people — on both sides of the hire.
Whether you're selecting a candidate or preparing to be one, behavioral insight changes the outcome.
  • Psychometric fit assessment for clubs evaluating candidates
  • Interview preparation for executives entering a search
  • Understand how you'll be perceived before you're in the room
Learn more →
Personal Coaching
Lead with more clarity, intention, and less friction.
One-on-one coaching grounded in behavioral science and real-world hospitality leadership experience.
  • Understand your natural leadership style and stress patterns
  • Strengthen communication with boards, teams, and peers
  • Build the self-awareness that separates good leaders from great ones
Learn more →
Team & Board Development
Build the dynamics that make organizations actually function.
When teams and boards understand how each person thinks and leads, decisions move faster and trust runs deeper.
  • Leadership team assessments and alignment workshops
  • Board–GM relationship development
  • Shared language for how your group communicates under pressure
Learn more →
If you lead people — or are responsible for those who do — this work is built for you.

Real Results

  • Thomas Preuml, CCM,CCE - COO of Houston Racquet Club

    Working with Aaron was one of the most impactful professional development experiences I’ve had with my leadership team. His team building session went far beyond data analysis - he created meaningful dialogue that deepened our understanding of each other’s strengths, stress behaviors, and communication styles. Aaron’s professionalism, insight, and grasp of club culture and team dynamics set him apart. I strongly recommend him to any club seeking to strengthen its leadership team and elevate performance.

    A middle-aged man with gray hair, wearing a dark blue suit, white shirt, and a red patterned tie, smiling at the camera against a gray background.

  • Jimmy Loup, Founder & Former CEO, Grub Burger Bar

    Working with Aaron before COVID was one of the most important professional decisions I ever made. His coaching gave me the self-awareness and clarity I needed to lead under extreme pressure. When the pandemic hit and we had to make rapid, high-stakes decisions, the work Aaron and I had already done is what helped me stay focused, communicate effectively with my team, and keep the business from going under. I can say without hesitation that his impact changed the trajectory of my company and my leadership

    Portrait of a man with dark hair wearing a dark blazer and a blue checkered shirt against a gray background.

  • Ryan George, GM/COO, Odessa Country Club

    Aaron understands leadership from the inside out. His work with me helped clarify how I show up under pressure and how my communication style affects the people around me. What impressed me most was his ability to connect behavioral insight to real-world leadership and operations. The coaching I received from him made me a more self-aware and effective leader, and it improved the way my team works together.

    A professional man with curly dark hair, wearing a suit and tie, smiling against a blue background.

  • Rusty Burson, Director of Membership, Miramont Country Club

    Aaron has a unique ability to take the insights and make them real and usable. He helped me better understand how I lead, how I react under stress, and how my style impacts the people around me. The work we did together improved how I communicate and gave my team a shared language that reduced tension and improved alignment. His coaching is not theoretical — it translates directly into how you lead and work with others

    Headshot of a bald man wearing a dark blue suit, light blue shirt, and pastel-colored striped tie, smiling in front of a blurred bookshelf background.

  • Curt Kelley, CCM - GM/COO Preston Trail Golf Club

    Aaron worked with two of my children when they were choosing college/career paths. He helped them understand their strengths, interests, and ideal career and education paths. The clarity they gained from those sessions made an immediate difference, and both are thriving today because of it. It also helped improve how my wife and I communicate with them!

    I also gained insights that helped me reflect on my own leadership and communication style. Aaron has a unique style to connect behavioral understanding to real-life applications, whether he’s working with young adults, emerging professionals, or executives. I recommend him to anyone looking to better align potential with purpose.Description goes here

    A man in a pinstripe suit and blue tie smiling at the camera against a blue background.

  • Dr. Daniel Dawson, MD Medical Director, Brazos Valley Women’s Health / Nonprofit Board Chair

    Working with Aaron Dawson and Viewpoint Consulting has significantly strengthened both my medical practice and my nonprofit leadership team. Aaron helped us uncover individual strengths, stress behaviors, and communication styles that weren’t visible day to day. That clarity led to better collaboration, smarter role alignment, and a stronger culture of respect and accountability.

    His work with our board produced the same impact—greater understanding, healthier dialogue, and alignment around our mission. Aaron’s style is practical, empathetic, and data-driven, which made the process engaging and immediately useful.

    I highly recommend Viewpoint Consulting to any organization looking to improve team performance, leadership effectiveness, and overall cohesion.

    A smiling man in a blue suit and light blue shirt standing outdoors with green trees and flowers in the background.